We report the discovery of two bright arcs in what turns out to be the brightest X--ray cluster in the ROSAT band ever observed, RXJ1347.5-1145. Its luminosity is $(6.2pm0.6) cdot10^{45}$erg s$^{-1}$ (in the range 0.1--2.4~keV). The arcs are most probably gravitationally lensed images of background galaxies. They were found serendipitously during our ongoing large--scale redshift survey of X--ray clusters detected by the ROSAT All Sky Survey. The arcs are almost opposite to each other with respect to the cluster centre, with a distance from it of about $35$ ($=240 h^{-1}_{50}$ kpc), a radius that enables the probing of a rather large cluster volume. In this Letter we limit ourselves to the discussion of the general optical and X--ray features of this cluster and to the potential implications of the gravitational arcs. A more detailed discussion of the different mass estimates and of the cosmological implications for this exceptional object are left for future work based on more accurate optical and X--ray data, which are currently being collected.