It is known that a cocompact special group $G$ does not contain $mathbb{Z} times mathbb{Z}$ if and only if it is hyperbolic; and it does not contain $mathbb{F}_2 times mathbb{Z}$ if and only if it is toric relatively hyperbolic. Pursuing in this direction, we show that $G$ does not contain $mathbb{F}_2 times mathbb{F}_2$ if and only if it is weakly hyperbolic relative to cyclic subgroups, or cyclically hyperbolic for short. This observation motivates the study of cyclically hyperbolic groups, which we initiate in the class of groups acting geometrically on CAT(0) cube complexes. Given such a group $G$, we first prove a structure theorem: $G$ virtually splits as the direct sum of a free abelian group and an acylindrically hyperbolic cubulable group. Next, we prove a strong Tits alternative: every subgroup $H leq G$ either is virtually abelian or it admits a series $H=H_0 rhd H_1 rhd cdots rhd H_k$ where $H_k$ is acylindrically hyperbolic and where $H_i/H_{i+1}$ is finite or free abelian. As a consequence, $G$ is SQ-universal and it cannot contain subgroups such that products of free groups and virtually simple groups.