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Register a new userWhat are you optimizing for? Aligning Recommender Systems with Human Values
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Added by
Ivan Vendrov
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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We describe cases where real recommender systems were modified in the service of various human values such as diversity, fairness, well-being, time well spent, and factual accuracy. From this we identify the current practice of values engineering: the creation of classifiers from human-created data with value-based labels. This has worked in practice for a variety of issues, but problems are addressed one at a time, and users and other stakeholders have seldom been involved. Instead, we look to AI alignment work for approaches that could learn complex values directly from stakeholders, and identify four major directions: useful measures of alignment, participatory design and operation, interactive value learning, and informed deliberative judgments.
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Advertising expenditures have become the major source of revenue for e-commerce platforms. Providing good advertising experiences for advertisers by reducing their costs of trial and error in discovering the optimal advertising strategies is crucial for the long-term prosperity of online advertising. To achieve this goal, the advertising platform needs to identify the advertisers optimization objectives, and then recommend the corresponding strategies to fulfill the objectives. In this work, we first deploy a prototype of strategy recommender system on Taobao display advertising platform, which indeed increases the advertisers performance and the platforms revenue, indicating the effectiveness of strategy recommendation for online advertising. We further augment this prototype system by explicitly learning the advertisers preferences over various advertising performance indicators and then optimization objectives through their adoptions of different recommending advertising strategies. We use contextual bandit algorithms to efficiently learn the advertisers preferences and maximize the recommendation adoption, simultaneously. Simulation experiments based on Taobao online bidding data show that the designed algorithms can effectively optimize the strategy adoption rate of advertisers.
Designing an e-commerce recommender system that serves hundreds of millions of active users is a daunting challenge. From a human vision perspective, therere two key factors that affect users behaviors: items attractiveness and their matching degree with users interests. This paper proposes Telepath, a vision-based bionic recommender system model, which understands users from such perspective. Telepath is a combination of a convolutional neural network (CNN), a recurrent neural network (RNN) and deep neural networks (DNNs). Its CNN subnetwork simulates the human vision system to extract key visual signals of items attractiveness and generate corresponding activations. Its RNN and DNN subnetworks simulate cerebral cortex to understand users interest based on the activations generated from browsed items. In practice, the Telepath model has been launched to JDs recommender system and advertising system. For one of the major item recommendation blocks on the JD app, click-through rate (CTR), gross merchandise value (GMV) and orders have increased 1.59%, 8.16% and 8.71% respectively. For several major ads publishers of JD demand-side platform, CTR, GMV and return on investment have increased 6.58%, 61.72% and 65.57% respectively by the first launch, and further increased 2.95%, 41.75% and 41.37% respectively by the second launch.
Recent studies have shown that providing personalized explanations alongside recommendations increases trust and perceived quality. Furthermore, it gives users an opportunity to refine the recommendations by critiquing parts of the explanations. On one hand, current recommender systems model the recommendation, explanation, and critiquing objectives jointly, but this creates an inherent trade-off between their respective performance. On the other hand, although recent latent linear critiquing approaches are built upon an existing recommender system, they suffer from computational inefficiency at inference due to the objective optimized at each conversations turn. We address these deficiencies with M&Ms-VAE, a novel variational autoencoder for recommendation and explanation that is based on multimodal modeling assumptions. We train the model under a weak supervision scheme to simulate both fully and partially observed variables. Then, we leverage the generalization ability of a trained M&Ms-VAE model to embed the user preference and the critique separately. Our works most important innovation is our critiquing module, which is built upon and trained in a self-supervised manner with a simple ranking objective. Experiments on four real-world datasets demonstrate that among state-of-the-art models, our system is the first to dominate or match the performance in terms of recommendation, explanation, and multi-step critiquing. Moreover, M&Ms-VAE processes the critiques up to 25.6x faster than the best baselines. Finally, we show that our model infers coherent joint and cross generation, even under weak supervision, thanks to our multimodal-based modeling and training scheme.
Modeling user interests is crucial in real-world recommender systems. In this paper, we present a new user interest representation model for personalized recommendation. Specifically, the key novelty behind our model is that it explicitly models user interests as a hypercuboid instead of a point in the space. In our approach, the recommendation score is learned by calculating a compositional distance between the user hypercuboid and the item. This helps to alleviate the potential geometric inflexibility of existing collaborative filtering approaches, enabling a greater extent of modeling capability. Furthermore, we present two variants of hypercuboids to enhance the capability in capturing the diversities of user interests. A neural architecture is also proposed to facilitate user hypercuboid learning by capturing the activity sequences (e.g., buy and rate) of users. We demonstrate the effectiveness of our proposed model via extensive experiments on both public and commercial datasets. Empirical results show that our approach achieves very promising results, outperforming existing state-of-the-art.
As the field of recommender systems has developed, authors have used a myriad of notations for describing the mathematical workings of recommendation algorithms. These notations ap-pear in research papers, books, lecture notes, blog posts, and software documentation. The dis-ciplinary diversity of the field has not contributed to consistency in notation; scholars whose home base is in information retrieval have different habits and expectations than those in ma-chine learning or human-computer interaction. In the course of years of teaching and research on recommender systems, we have seen the val-ue in adopting a consistent notation across our work. This has been particularly highlighted in our development of the Recommender Systems MOOC on Coursera (Konstan et al. 2015), as we need to explain a wide variety of algorithms and our learners are not well-served by changing notation between algorithms. In this paper, we describe the notation we have adopted in our work, along with its justification and some discussion of considered alternatives. We present this in hope that it will be useful to others writing and teaching about recommender systems. This notation has served us well for some time now, in research, online education, and traditional classroom instruction. We feel it is ready for broad use.
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