Simple, controllable models play an important role to learn how to manipulate and control quantum resources. We focus here on quantum non-Markovianity and model the evolution of open quantum systems by quantum renewal processes. This class of quantum dynamics provides us with a phenomenological approach to characterise dynamics with a variety of non-Markovian behaviours, here described in terms of the trace distance between two reduced states. By adopting a trajectory picture for the open quantum system evolution, we analyse how non-Markovianity is influenced by the constituents defining the quantum renewal process, namely the time-continuous part of the dynamics, the type of jumps and the waiting time distributions. We focus not only on the mere value of the non-Markovianity measure, but also on how different features of the trace distance evolution are altered, including times and number of revivals.