Soft glassy materials such as mayonnaise, wet clays, or dense microgels display under external shear a solid-to-liquid transition. Such a shear-induced transition is often associated with a non-monotonic stress response, in the form of a stress maximum referred to as stress overshoot. This ubiquitous phenomenon is characterized by the coordinates of the maximum in terms of stress $sigma_text{M}$ and strain $gamma_text{M}$ that both increase as weak power laws of the applied shear rate. Here we rationalize such power-law scalings using a continuum model that predicts two different regimes in the limit of low and high applied shear rates. The corresponding exponents are directly linked to the steady-state rheology and are both associated with the nucleation and growth dynamics of a fluidized region. Our work offers a consistent framework for predicting the transient response of soft glassy materials upon start-up of shear from the local flow behavior to the global rheological observables.
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