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Register a new userOptimal Pricing of Information
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Added by
Shuze Liu
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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A decision-maker is deciding between an active action (e.g., purchase a house, invest certain stock) and a passive action. The payoff of the active action depends on the buyers private type and also an unknown state of nature. An information seller can design experiments to reveal information about the realized state to the decision-maker and would like to maximize profit from selling such information. We fully characterize, in closed-form, the revenue-optimal information selling mechanism for the seller. After eliciting the buyers type, the optimal mechanism charges the buyer an upfront payment and then simply reveals whether the realized state passed a certain threshold or not. The optimal mechanism features both price discrimination and information discrimination. The special buyer type who is a priori indifferent between the active and passive action benefits the most from participating in the mechanism.
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We study the optimal pricing strategies of a monopolist selling a divisible good (service) to consumers that are embedded in a social network. A key feature of our model is that consumers experience a (positive) local network effect. In particular, each consumers usage level depends directly on the usage of her neighbors in the social network structure. Thus, the monopolists optimal pricing strategy may involve offering discounts to certain agents, who have a central position in the underlying network. First, we consider a setting where the monopolist can offer individualized prices and derive an explicit characterization of the optimal price for each consumer as a function of her network position. In particular, we show that it is optimal for the monopolist to charge each agent a price that is proportional to her Bonacich centrality in the social network. In the second part of the paper, we discuss the optimal strategy of a monopolist that can only choose a single uniform price for the good and derive an algorithm polynomial in the number of agents to compute such a price. Thirdly, we assume that the monopolist can offer the good in two prices, full and discounted, and study the problem of determining which set of consumers should be given the discount. We show that the problem is NP-hard, however we provide an explicit characterization of the set of agents that should be offered the discounted price. Next, we describe an approximation algorithm for finding the optimal set of agents. We show that if the profit is nonnegative under any feasible price allocation, the algorithm guarantees at least 88% of the optimal profit. Finally, we highlight the value of network information by comparing the profits of a monopolist that does not take into account the network effects when choosing her pricing policy to those of a monopolist that uses this information optimally.
A patient seller aims to sell a good to an impatient buyer (i.e., one who discounts utility over time). The buyer will remain in the market for a period of time $T$, and her private value is drawn from a publicly known distribution. What is the revenue-optimal pricing-curve (sequence of (price, time) pairs) for the seller? Is randomization of help here? Is the revenue-optimal pricing-curve computable in polynomial time? We answer these questions in this paper. We give an efficient algorithm for computing the revenue-optimal pricing curve. We show that pricing curves, that post a price at each point of time and let the buyer pick her utility maximizing time to buy, are revenue-optimal among a much broader class of sequential lottery mechanisms: namely, mechanisms that allow the seller to post a menu of lotteries at each point of time cannot get any higher revenue than pricing curves. We also show that the even broader class of mechanisms that allow the menu of lotteries to be adaptively set, can earn strictly higher revenue than that of pricing curves, and the revenue gap can be as big as the support size of the buyers value distribution.
When selling information products, the seller can provide some free partial information to change peoples valuations so that the overall revenue can possibly be increased. We study the general problem of advertising information products by revealing partial information. We consider buyers who are decision-makers. The outcomes of the decision problems depend on the state of the world that is unknown to the buyers. The buyers can make their own observations and thus can hold different personal beliefs about the state of the world. There is an information seller who has access to the state of the world. The seller can promote the information by revealing some partial information. We assume that the seller chooses a long-term advertising strategy and then commits to it. The sellers goal is to maximize the expected revenue. We study the problem in two settings. (1) The seller targets buyers of a certain type. In this case, we prove that finding the optimal advertising strategy is equivalent to finding the concave closure of a simple function. The function is a product of two quantities, the likelihood ratio and the cost of uncertainty. Based on this observation, we prove some properties of the optimal mechanism, which allow us to solve for the optimal mechanism by a finite-size convex program. The convex program will have a polynomial size if the state of the world has a constant number of possible realizations or the buyers face a decision problem with a constant number of options. For the general problem, we prove that it is NP-hard to find the optimal mechanism. (2) When the seller faces buyers of different types and only knows the distribution of their types, we provide an approximation algorithm when it is not too hard to predict the possible type of buyers who will make the purchase. For the general problem, we prove that it is NP-hard to find a constant-factor approximation.
We consider the problem of posting prices for unit-demand buyers if all $n$ buyers have identically distributed valuations drawn from a distribution with monotone hazard rate. We show that even with multiple items asymptotically optimal welfare can be guaranteed. Our main results apply to the case that either a buyers value for different items are independent or that they are perfectly correlated. We give mechanisms using dynamic prices that obtain a $1 - Theta left( frac{1}{log n}right)$-fraction of the optimal social welfare in expectation. Furthermore, we devise mechanisms that only use static item prices and are $1 - Theta left( frac{logloglog n}{log n}right)$-competitive compared to the optimal social welfare. As we show, both guarantees are asymptotically optimal, even for a single item and exponential distributions.
We study online pricing algorithms for the Bayesian selection problem with production constraints and its generalization to the laminar matroid Bayesian online selection problem. Consider a firm producing (or receiving) multiple copies of different product types over time. The firm can offer the products to arriving buyers, where each buyer is interested in one product type and has a private valuation drawn independently from a possibly different but known distribution. Our goal is to find an adaptive pricing for serving the buyers that maximizes the expected social-welfare (or revenue) subject to two constraints. First, at any time the total number of sold items of each type is no more than the number of produced items. Second, the total number of sold items does not exceed the total shipping capacity. This problem is a special case of the well-known matroid Bayesian online selection problem studied in [Kleinberg and Weinberg, 2012], when the underlying matroid is laminar. We give the first Polynomial-Time Approximation Scheme (PTAS) for the above problem as well as its generalization to the laminar matroid Bayesian online selection problem when the depth of the laminar family is bounded by a constant. Our approach is based on rounding the solution of a hierarchy of linear programming relaxations that systematically strengthen the commonly used ex-ante linear programming formulation of these problems and approximate the optimum online solution with any degree of accuracy. Our rounding algorithm respects the relaxed constraints of higher-levels of the laminar tree only in expectation, and exploits the negative dependency of the selection rule of lower-levels to achieve the required concentration that guarantees the feasibility with high probability.
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