We study the gluon parton densities [parton distribution functions (PDFs), transverse momentum distributions (TMDs), generalized parton distributions (GPDs)] and form factors in soft-wall AdS/QCD. We show that the power behavior of gluon parton distributions and form factors at large values of the light-cone variable and large values of square momentum is consistent with quark counting rules. We also show that the transverse momentum distributions derived in our approach obey the model-independent Mulders-Rodrigues inequalities without referring to specific model parameters. All gluon parton distributions are defined in terms of the unpolarized and polarized gluon PDFs and profile functions. The latter are related to gluon PDFs via differential equations.