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Register a new userPolitical audience diversity and news reliability in algorithmic ranking
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Added by
Giovanni Luca Ciampaglia
Publication date
2020
fields
Informatics Engineering
and research's language is
English
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Newsfeed algorithms frequently amplify misinformation and other low-quality content. How can social media platforms more effectively promote reliable information? Existing approaches are difficult to scale and vulnerable to manipulation. In this paper, we propose using the political diversity of a websites audience as a quality signal. Using news source reliability ratings from domain experts and web browsing data from a diverse sample of 6,890 U.S. citizens, we first show that websites with more extreme and less politically diverse audiences have lower journalistic standards. We then incorporate audience diversity into a standard collaborative filtering framework and show that our improved algorithm increases the trustworthiness of websites suggested to users -- especially those who most frequently consume misinformation -- while keeping recommendations relevant. These findings suggest that partisan audience diversity is a valuable signal of higher journalistic standards that should be incorporated into algorithmic ranking decisions.
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