The extended excess toward the Galactic Center (GC) in gamma rays inferred from Fermi-LAT observations has been interpreted as being due to dark matter (DM) annihilation. Here, we perform new likelihood analyses of the GC and show that, when including templates for the stellar galactic and nuclear bulges, the GC shows no significant detection of a DM annihilation template, even after generous variations in the Galactic diffuse emission models and a wide range of DM halo profiles. We include Galactic diffuse emission models with combinations of three-dimensional inverse Compton maps, variations of interstellar gas maps, and a central source of electrons. For the DM profile, we include both spherical and ellipsoidal DM morphologies and a range of radial profiles from steep cusps to kiloparsec-sized cores, motivated in part by hydrodynamical simulations. Our derived upper limits on the dark matter annihilation flux place strong constraints on DM properties. In the case of the pure $b$-quark annihilation channel, our limits on the annihilation cross section are more stringent than those from the Milky Way dwarfs up to DM masses of approximately TeV and rule out the thermal relic cross section up to approximately 300 GeV. Better understanding of the DM profile, as well as the Fermi-LAT data at its highest energies, would further improve the sensitivity to DM properties.
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