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Think Globally, Act Locally: On the Optimal Seeding for Nonsubmodular Influence Maximization

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 Added by Biaoshuai Tao
 Publication date 2020
and research's language is English




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We study the $r$-complex contagion influence maximization problem. In the influence maximization problem, one chooses a fixed number of initial seeds in a social network to maximize the spread of their influence. In the $r$-complex contagion model, each uninfected vertex in the network becomes infected if it has at least $r$ infected neighbors. In this paper, we focus on a random graph model named the stochastic hierarchical blockmodel, which is a special case of the well-studied stochastic blockmodel. When the graph is not exceptionally sparse, in particular, when each edge appears with probability $omega(n^{-(1+1/r)})$, under certain mild assumptions, we prove that the optimal seeding strategy is to put all the seeds in a single community. This matches the intuition that in a nonsubmodular cascade model placing seeds near each other creates synergy. However, it sharply contrasts with the intuition for submodular cascade models (e.g., the independent cascade model and the linear threshold model) in which nearby seeds tend to erode each others effects. Our key technique is a novel time-asynchronized coupling of four cascade processes. Finally, we show that this observation yields a polynomial time dynamic programming algorithm which outputs optimal seeds if each edge appears with a probability either in $omega(n^{-(1+1/r)})$ or in $o(n^{-2})$.



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We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds, formally referred to as the influence maximization problem. It admits a $(1-1/e)$-factor approximation algorithm if the influence function is submodular. Otherwise, in the worst case, the problem is NP-hard to approximate to within a factor of $N^{1-varepsilon}$. This paper studies whether this worst-case hardness result can be circumvented by making assumptions about either the underlying network topology or the cascade model. All of our assumptions are motivated by many real life social network cascades. First, we present strong inapproximability results for a very restricted class of networks called the (stochastic) hierarchical blockmodel, a special case of the well-studied (stochastic) blockmodel in which relationships between blocks admit a tree structure. We also provide a dynamic-program based polynomial time algorithm which optimally computes a directed variant of the influence maximization problem on hierarchical blockmodel networks. Our algorithm indicates that the inapproximability result is due to the bidirectionality of influence between agent-blocks. Second, we present strong inapproximability results for a class of influence functions that are almost submodular, called 2-quasi-submodular. Our inapproximability results hold even for any 2-quasi-submodular $f$ fixed in advance. This result also indicates that the threshold between submodularity and nonsubmodularity is sharp, regarding the approximability of influence maximization.
In this paper we consider the distributed linear quadratic control problem for networks of agents with single integrator dynamics. We first establish a general formulation of the distributed LQ problem and show that the optimal control gain depends on global information on the network. Thus, the optimal protocol can only be computed in a centralized fashion. In order to overcome this drawback, we propose the design of protocols that are computed in a decentralized way. We will write the global cost functional as a sum of local cost functionals, each associated with one of the agents. In order to achieve good performance of the controlled network, each agent then computes its own local gain, using sampled information of its neighboring agents. This decentralized computation will only lead to suboptimal global network behavior. However, we will show that the resulting network will reach consensus. A simulation example is provided to illustrate the performance of the proposed protocol.
Forecasting high-dimensional time series plays a crucial role in many applications such as demand forecasting and financial predictions. Modern datasets can have millions of correlated time-series that evolve together, i.e they are extremely high dimensional (one dimension for each individual time-series). There is a need for exploiting global patterns and coupling them with local calibration for better prediction. However, most recent deep learning approaches in the literature are one-dimensional, i.e, even though they are trained on the whole dataset, during prediction, the future forecast for a single dimension mainly depends on past values from the same dimension. In this paper, we seek to correct this deficiency and propose DeepGLO, a deep forecasting model which thinks globally and acts locally. In particular, DeepGLO is a hybrid model that combines a global matrix factorization model regularized by a temporal convolution network, along with another temporal network that can capture local properties of each time-series and associated covariates. Our model can be trained effectively on high-dimensional but diverse time series, where different time series can have vastly different scales, without a priori normalization or rescaling. Empirical results demonstrate that DeepGLO can outperform state-of-the-art approaches; for example, we see more than 25% improvement in WAPE over other methods on a public dataset that contains more than 100K-dimensional time series.
102 - Chen Feng , Luoyi Fu , Bo Jiang 2020
Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to users privacy concern, overwhelming network scale etc., it is hard to target any user in the network as one wishes. Instead, only a small subset of users is initially accessible. Such access limitation would significantly impair the influence spread, since IM often relies on seeding high degree users, which are particularly rare in such a small subset due to the power-law structure of social networks. In this paper, we attempt to solve the limited IM in real-world scenarios by the adaptive approach with seeding and diffusion uncertainty considered. Specifically, we consider fine-grained discounts and assume users accept the discount probabilistically. The diffusion process is depicted by the independent cascade model. To overcome the access limitation, we prove the set-wise friendship paradox (FP) phenomenon that neighbors have higher degree in expectation, and propose a two-stage seeding model with the FP embedded, where neighbors are seeded. On this basis, for comparison we formulate the non-adaptive case and adaptive case, both proven to be NP-hard. In the non-adaptive case, discounts are allocated to users all at once. We show the monotonicity of influence spread w.r.t. discount allocation and design a two-stage coordinate descent framework to decide the discount allocation. In the adaptive case, users are sequentially seeded based on observations of existing seeding and diffusion results. We prove the adaptive submodularity and submodularity of the influence spread function in two stages. Then, a series of adaptive greedy algorithms are proposed with constant approximation ratio.
The Adaptive Seeding problem is an algorithmic challenge motivated by influence maximization in social networks: One seeks to select among certain accessible nodes in a network, and then select, adaptively, among neighbors of those nodes as they become accessible in order to maximize a global objective function. More generally, adaptive seeding is a stochastic optimization framework where the choices in the first stage affect the realizations in the second stage, over which we aim to optimize. Our main result is a $(1-1/e)^2$-approximation for the adaptive seeding problem for any monotone submodular function. While adaptive policies are often approximated via non-adaptive policies, our algorithm is based on a novel method we call emph{locally-adaptive} policies. These policies combine a non-adaptive global structure, with local adaptive optimizations. This method enables the $(1-1/e)^2$-approximation for general monotone submodular functions and circumvents some of the impossibilities associated with non-adaptive policies. We also introduce a fundamental problem in submodular optimization that may be of independent interest: given a ground set of elements where every element appears with some small probability, find a set of expected size at most $k$ that has the highest expected value over the realization of the elements. We show a surprising result: there are classes of monotone submodular functions (including coverage) that can be approximated almost optimally as the probability vanishes. For general monotone submodular functions we show via a reduction from textsc{Planted-Clique} that approximations for this problem are not likely to be obtainable. This optimization problem is an important tool for adaptive seeding via non-adaptive policies, and its hardness motivates the introduction of emph{locally-adaptive} policies we use in the main result.
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