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Echo Chambers Exist! (But Theyre Full of Opposing Views)

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 Added by Jonathan Bright
 Publication date 2020
and research's language is English




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The theory of echo chambers, which suggests that online political discussions take place in conditions of ideological homogeneity, has recently gained popularity as an explanation for patterns of political polarization and radicalization observed in many democratic countries. However, while micro-level experimental work has shown evidence that individuals may gravitate towards information that supports their beliefs, recent macro-level studies have cast doubt on whether this tendency generates echo chambers in practice, instead suggesting that cross-cutting exposures are a common feature of digital life. In this article, we offer an explanation for these diverging results. Building on cognitive dissonance theory, and making use of observational trace data taken from an online white nationalist website, we explore how individuals in an ideological echo chamber engage with opposing viewpoints. We show that this type of exposure, far from being detrimental to radical online discussions, is actually a core feature of such spaces that encourages people to stay engaged. The most common echoes in this echo chamber are in fact the sound of opposing viewpoints being undermined and marginalized. Hence echo chambers exist not only in spite of but thanks to the unifying presence of oppositional viewpoints. We conclude with reflections on policy implications of our study for those seeking to promote a more moderate political internet.

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Echo chambers may exclude social media users from being exposed to other opinions, therefore, can cause rampant negative effects. Among abundant evidence are the 2016 and 2020 US presidential elections conspiracy theories and polarization, as well as the COVID-19 disinfodemic. To help better detect echo chambers and mitigate its negative effects, this paper explores the mechanisms and attributes of echo chambers in social media. In particular, we first illustrate four primary mechanisms related to three main factors: human psychology, social networks, and automatic systems. We then depict common attributes of echo chambers with a focus on the diffusion of misinformation, spreading of conspiracy theory, creation of social trends, political polarization, and emotional contagion of users. We illustrate each mechanism and attribute in a multi-perspective of sociology, psychology, and social computing with recent case studies. Our analysis suggest an emerging need to detect echo chambers and mitigate their negative effects.
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