Constraining dynamo theories of magnetic field origin by observation is indispensable but challenging, in part because the basic quantities measured by observers and predicted by modelers are different. We clarify these differences and sketch out ways to bridge the divide. Based on archival and previously unpublished data, we then compile various important properties of galactic magnetic fields for nearby spiral galaxies. We consistently compute strengths of total, ordered, and regular fields, pitch angles of ordered and regular fields, and we summarize the present knowledge on azimuthal modes, field parities, and the properties of non-axisymmetric spiral features called magnetic arms. We review related aspects of dynamo theory, with a focus on mean-field models and their predictions for large-scale magnetic fields in galactic discs and halos. Further, we measure the velocity dispersion of HI gas in arm and inter-arm regions in three galaxies, M 51, M 74, and NGC 6496, since spiral modulation of the root-mean-square turbulent speed has been proposed as a driver of non-axisymmetry in large-scale dynamos. We find no evidence for such a modulation and place upper limits on its strength, helping to narrow down the list of mechanisms to explain magnetic arms. Successes and remaining challenges of dynamo models with respect to explaining observations are briefly summarized, and possible strategies are suggested. With new instruments like the Square Kilometre Array (SKA), large data sets of magnetic and non-magnetic properties from thousands of galaxies will become available, to be compared with theory.