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Register a new userGenerating Sentiment-Preserving Fake Online Reviews Using Neural Language Models and Their Human- and Machine-based Detection
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Added by
Fuming Fang
Publication date
2019
fields
Informatics Engineering
and research's language is
English
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Advanced neural language models (NLMs) are widely used in sequence generation tasks because they are able to produce fluent and meaningful sentences. They can also be used to generate fake reviews, which can then be used to attack online review systems and influence the buying decisions of online shoppers. To perform such attacks, it is necessary for experts to train a tailored LM for a specific topic. In this work, we show that a low-skilled threat model can be built just by combining publicly available LMs and show that the produced fake reviews can fool both humans and machines. In particular, we use the GPT-2 NLM to generate a large number of high-quality reviews based on a review with the desired sentiment and then using a BERT based text classifier (with accuracy of 96%) to filter out reviews with undesired sentiments. Because none of the words in the review are modified, fluent samples like the training data can be generated from the learned distribution. A subjective evaluation with 80 participants demonstrated that this simple method can produce reviews that are as fluent as those written by people. It also showed that the participants tended to distinguish fake reviews randomly. Three countermeasures, Grover, GLTR, and OpenAI GPT-2 detector, were found to be difficult to accurately detect fake review.
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With the development of the E-commerce and reviews website, the comment information is influencing peoples life. More and more users share their consumption experience and evaluate the quality of commodity by comment. When people make a decision, they will refer these comments. The dependency of the comments make the fake comment appear. The fake comment is that for profit and other bad motivation, business fabricate untrue consumption experience and they preach or slander some products. The fake comment is easy to mislead users opinion and decision. The accuracy of humans identifying fake comment is low. Its meaningful to detect fake comment using natural language processing technology for people getting true comment information. This paper uses the sentimental analysis to detect fake comment.
The proliferation of fake news and its propagation on social media has become a major concern due to its ability to create devastating impacts. Different machine learning approaches have been suggested to detect fake news. However, most of those focused on a specific type of news (such as political) which leads us to the question of dataset-bias of the models used. In this research, we conducted a benchmark study to assess the performance of different applicable machine learning approaches on three different datasets where we accumulated the largest and most diversified one. We explored a number of advanced pre-trained language models for fake news detection along with the traditional and deep learning ones and compared their performances from different aspects for the first time to the best of our knowledge. We find that BERT and similar pre-trained models perform the best for fake news detection, especially with very small dataset. Hence, these models are significantly better option for languages with limited electronic contents, i.e., training data. We also carried out several analysis based on the models performance, articles topic, articles length, and discussed different lessons learned from them. We believe that this benchmark study will help the research community to explore further and news sites/blogs to select the most appropriate fake news detection method.
Sentiment analysis is attracting more and more attentions and has become a very hot research topic due to its potential applications in personalized recommendation, opinion mining, etc. Most of the existing methods are based on either textual or visual data and can not achieve satisfactory results, as it is very hard to extract sufficient information from only one single modality data. Inspired by the observation that there exists strong semantic correlation between visual and textual data in social medias, we propose an end-to-end deep fusion convolutional neural network to jointly learn textual and visual sentiment representations from training examples. The two modality information are fused together in a pooling layer and fed into fully-connected layers to predict the sentiment polarity. We evaluate the proposed approach on two widely used data sets. Results show that our method achieves promising result compared with the state-of-the-art methods which clearly demonstrate its competency.
Online reviews play an integral part for success or failure of businesses. Prior to purchasing services or goods, customers first review the online comments submitted by previous customers. However, it is possible to superficially boost or hinder some businesses through posting counterfeit and fake reviews. This paper explores a natural language processing approach to identify fake reviews. We present a detailed analysis of linguistic features for distinguishing fake and trustworthy online reviews. We study 15 linguistic features and measure their significance and importance towards the classification schemes employed in this study. Our results indicate that fake reviews tend to include more redundant terms and pauses, and generally contain longer sentences. The application of several machine learning classification algorithms revealed that we were able to discriminate fake from real reviews with high accuracy using these linguistic features.
Language is crucial for human intelligence, but what exactly is its role? We take language to be a part of a system for understanding and communicating about situations. The human ability to understand and communicate about situations emerges gradually from experience and depends on domain-general principles of biological neural networks: connection-based learning, distributed representation, and context-sensitive, mutual constraint satisfaction-based processing. Current artificial language processing systems rely on the same domain general principles, embodied in artificial neural networks. Indeed, recent progress in this field depends on emph{query-based attention}, which extends the ability of these systems to exploit context and has contributed to remarkable breakthroughs. Nevertheless, most current models focus exclusively on language-internal tasks, limiting their ability to perform tasks that depend on understanding situations. These systems also lack memory for the contents of prior situations outside of a fixed contextual span. We describe the organization of the brains distributed understanding system, which includes a fast learning system that addresses the memory problem. We sketch a framework for future models of understanding drawing equally on cognitive neuroscience and artificial intelligence and exploiting query-based attention. We highlight relevant current directions and consider further developments needed to fully capture human-level language understanding in a computational system.
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