We consider the one-dimensional Swift-Hohenberg equation coupled to a conservation law. As a parameter increases the system undergoes a Turing bifurcation. We study the dynamics near this bifurcation. First, we show that stationary, periodic solutions bifurcate from a homogeneous ground state. Second, we construct modulating traveling fronts which model an invasion of the unstable ground state by the periodic solutions. This provides a mechanism of pattern formation for the studied system. The existence proof uses center manifold theory for a reduction to a finite-dimensional problem. This is possible despite the presence of infinitely many imaginary eigenvalues for vanishing bifurcation parameter since the eigenvalues leave the imaginary axis with different velocities if the parameter increases. Furthermore, compared to non-conservative systems, we address new difficulties arising from an additional neutral mode at Fourier wave number $k=0$ by exploiting that the amplitude of the conserved variable is small compared to the other variables.