The exact factorization approach, originally developed for electron-nuclear dynamics, is extended to light-matter interactions within the dipole approximation. This allows for a Schrodinger equation for the photonic wavefunction, in which the potential contains exactly the effects on the photon field of its coupling to matter. We illustrate the formalism and potential for a two-level system representing the matter, coupled to an infinite number of photon modes in the Wigner-Weisskopf approximation, as well as a single mode with various coupling strengths. Significant differences are found with the potential used in conventional approaches, especially for strong-couplings. We discuss how our exact factorization approach for light-matter interactions can be used as a guideline to develop semiclassical trajectory methods for efficient simulations of light-matter dynamics.
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