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Register a new userSeasonal Web Search Query Selection for Influenza-Like Illness (ILI) Estimation
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Added by
Christina Lioma Assoc. Prof
Publication date
2018
fields
Informatics Engineering
and research's language is
English
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Influenza-like illness (ILI) estimation from web search data is an important web analytics task. The basic idea is to use the frequencies of queries in web search logs that are correlated with past ILI activity as features when estimating current ILI activity. It has been noted that since influenza is seasonal, this approach can lead to spurious correlations with features/queries that also exhibit seasonality, but have no relationship with ILI. Spurious correlations can, in turn, degrade performance. To address this issue, we propose modeling the seasonal variation in ILI activity and selecting queries that are correlated with the residual of the seasonal model and the observed ILI signal. Experimental results show that re-ranking queries obtained by Google Correlate based on their correlation with the residual strongly favours ILI-related queries.
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This paper presents the first evaluation framework for Web search query segmentation based directly on IR performance. In the past, segmentation strategies were mainly validated against manual annotations. Our work shows that the goodness of a segmentation algorithm as judged through evaluation against a handful of human annotated segmentations hardly reflects its effectiveness in an IR-based setup. In fact, state-of the-art algorithms are shown to perform as good as, and sometimes even better than human annotations -- a fact masked by previous validations. The proposed framework also provides us an objective understanding of the gap between the present best and the best possible segmentation algorithm. We draw these conclusions based on an extensive evaluation of six segmentation strategies, including three most recent algorithms, vis-a-vis segmentations from three human annotators. The evaluation framework also gives insights about which segments should be necessarily detected by an algorithm for achieving the best retrieval results. The meticulously constructed dataset used in our experiments has been made public for use by the research community.
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