The off-shell one-loop renormalization of a Higgs effective field theory possessing a scalar potential $simleft(Phi^daggerPhi-frac{v^2}2right)^N$ with $N$ arbitrary is presented. This is achieved by renormalizing the theory once reformulated in terms of two auxiliary fields $X_{1,2}$, which, due to the invariance under an extended Becchi-Rouet-Stora-Tyutin symmetry, are tightly constrained by functional identities. The latter allow in turn the explicit derivation of the mapping onto the original theory, through which the (divergent) multi-Higgs amplitude are generated in a purely algebraic fashion. We show that, contrary to naive expectations based on the loss of power counting renormalizability, the Higgs field undergoes a linear Standard Model like redefinition, and evaluate the renormalization of the complete set of Higgs self-coupling in the $Ntoinfty$ case.
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