We consider the problem of local tunneling into cuprate superconductors, combining model based calculations for the superconducting order parameter with wavefunction information obtained from first principles electronic structure. For some time it has been proposed that scanning tunneling microscopy (STM) spectra do not reflect the properties of the superconducting layer in the CuO$_2$ plane directly beneath the STM tip, but rather a weighted sum of spatially proximate states determined by the details of the tunneling process. These filter ideas have been countered with the argument that similar conductance patterns have been seen around impurities and charge ordered states in systems with atomically quite different barrier layers. Here we use a recently developed Wannier function based method to calculate topographies, spectra, conductance maps and normalized conductance maps close to impurities. We find that it is the local planar Cu $d_{x^2-y^2}$ Wannier function, qualitatively similar for many systems, that controls the form of the tunneling spectrum and the spatial patterns near perturbations. We explain how, despite the fact that STM observables depend on the materials-specific details of the tunneling process and setup parameters, there is an overall universality in the qualitative features of conductance spectra. In particular, we discuss why STM results on Bi$_2$Sr$_2$CaCu$_2$O$_8$ and Ca$_{2-x}$Na$_x$CuO$_2$Cl$_2$ are essentially identical.
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