Motivated by the recent synthesis of the spin-1 A-site spinel NiRh$_{text 2}$O$_{text 4}$, we investigate the classical to quantum crossover of a frustrated $J_1$-$J_2$ Heisenberg model on the diamond lattice upon varying the spin length $S$. Applying a recently developed pseudospin functional renormalization group (pf-FRG) approach for arbitrary spin-$S$ magnets, we find that systems with $S geq 3/2$ reside in the classical regime where the low-temperature physics is dominated by the formation of coplanar spirals and a thermal (order-by-disorder) transition. For smaller local moments $S$=1 or $S$=1/2 we find that the system evades a thermal ordering transition and forms a quantum spiral spin liquid where the fluctuations are restricted to characteristic momentum-space surfaces. For the tetragonal phase of NiRh$_{text 2}$O$_{text 4}$, a modified $J_1$-$J_2^-$-$J_2^perp$ exchange model is found to favor a conventionally ordered Neel state (for arbitrary spin $S$) even in the presence of a strong local single-ion spin anisotropy and it requires additional sources of frustration to explain the experimentally observed absence of a thermal ordering transition.
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