The muonic vacuum polarization contribution to the $g$-factor of the electron bound in a nuclear potential is investigated theoretically. The electric as well as the magnetic loop contributions are evaluated. We found these muonic effects to be observable in planned trapped-ion experiments with light and medium-heavy highly charged ions. The enhancement due to the strong Coulomb field boosts these contributions much above the corresponding terms in the free-electron $g$-factor. Due to their magnitude, muonic vacuum polarization terms are also significant in planned determinations of the fine-structure constant from the bound-electron $g$-factor.