No Arabic abstract
The growth of the sharing economy is driven by the emergence of sharing platforms, e.g., Uber and Lyft, that match owners looking to share their resources with customers looking to rent them. The design of such platforms is a complex mixture of economics and engineering, and how to optimally design such platforms is still an open problem. In this paper, we focus on the design of prices and subsidies in sharing platforms. Our results provide insights into the tradeoff between revenue maximizing prices and social welfare maximizing prices. Specifically, we introduce a novel model of sharing platforms and characterize the profit and social welfare maximizing prices in this model. Further, we bound the efficiency loss under profit maximizing prices, showing that there is a strong alignment between profit and efficiency in practical settings. Our results highlight that the revenue of platforms may be limited in practice due to supply shortages; thus platforms have a strong incentive to encourage sharing via subsidies. We provide an analytic characterization of when such subsidies are valuable and show how to optimize the size of the subsidy provided. Finally, we validate the insights from our analysis using data from Didi Chuxing, the largest ridesharing platform in China.
Loyalty programs are important tools for sharing platforms seeking to grow supply. Online sharing platforms use loyalty programs to heavily subsidize resource providers, encouraging participation and boosting supply. As the sharing economy has evolved and competition has increased, the design of loyalty programs has begun to play a crucial role in the pursuit of maximal revenue. In this paper, we first characterize the optimal loyalty program for a platform with homogeneous users. We then show that optimal revenue in a heterogeneous market can be achieved by a class of multi-threshold loyalty program (MTLP) which admits a simple implementation-friendly structure. We also study the performance of loyalty programs in a setting with two competing sharing platforms, showing that the degree of heterogeneity is a crucial factor for both loyalty programs and pricing strategies. Our results show that sophisticated loyalty programs that reward suppliers via stepwise linear functions outperform simple sign-up bonuses, which give them a one time reward for participating.
Sharing economy platforms have become extremely popular in the last few years, and they have changed the way in which we commute, travel, and borrow among many other activities. Despite their popularity among consumers, such companies are poorly regulated. For example, Airbnb, one of the most successful examples of sharing economy platform, is often criticized by regulators and policy makers. While, in theory, municipalities should regulate the emergence of Airbnb through evidence-based policy making, in practice, they engage in a false dichotomy: some municipalities allow the business without imposing any regulation, while others ban it altogether. That is because there is no evidence upon which to draft policies. Here we propose to gather evidence from the Web. After crawling Airbnb data for the entire city of London, we find out where and when Airbnb listings are offered and, by matching such listing information with census and hotel data, we determine the socio-economic conditions of the areas that actually benefit from the hospitality platform. The reality is more nuanced than one would expect, and it has changed over the years. Airbnb demand and offering have changed over time, and traditional regulations have not been able to respond to those changes. That is why, finally, we rely on our data analysis to envision regulations that are responsive to real-time demands, contributing to the emerging idea of algorithmic regulation.
Econometric inference allows an analyst to back out the values of agents in a mechanism from the rules of the mechanism and bids of the agents. This paper gives an algorithm to solve the problem of inferring the values of agents in a dominant-strategy mechanism from the social choice function implemented by the mechanism and the per-unit prices paid by the agents (the agent bids are not observed). For single-dimensional agents, this inference problem is a multi-dimensional inversion of the payment identity and is feasible only if the payment identity is uniquely invertible. The inversion is unique for single-unit proportional weights social choice functions (common, for example, in bandwidth allocation); and its inverse can be found efficiently. This inversion is not unique for social choice functions that exhibit complementarities. Of independent interest, we extend a result of Rosen (1965), that the Nash equilbria of concave games are unique and pure, to an alternative notion of concavity based on Gale and Nikaido (1965).
Walrasian equilibrium prices can be said to coordinate markets: They support a welfare optimal allocation in which each buyer is buying bundle of goods that is individually most preferred. However, this clean story has two caveats. First, the prices alone are not sufficient to coordinate the market, and buyers may need to select among their most preferred bundles in a coordinated way to find a feasible allocation. Second, we dont in practice expect to encounter exact equilibrium prices tailored to the market, but instead only approximate prices, somehow encoding distributional information about the market. How well do prices work to coordinate markets when tie-breaking is not coordinated, and they encode only distributional information? We answer this question. First, we provide a genericity condition such that for buyers with Matroid Based Valuations, overdemand with respect to equilibrium prices is at most 1, independent of the supply of goods, even when tie-breaking is done in an uncoordinated fashion. Second, we provide learning-theoretic results that show that such prices are robust to changing the buyers in the market, so long as all buyers are sampled from the same (unknown) distribution.
The auction theory literature has so far focused mostly on the design of mechanisms that takes the revenue or the efficiency as a yardstick. However, scenarios where the {it capacity}, which we define as textit{``the number of bidders the auctioneer wants to have a positive probability of getting the item}, is a fundamental concern are ubiquitous in the information economy. For instance, in sponsored search auctions (SSAs) or in online ad-exchanges, the true value of an ad-slot for an advertiser is inherently derived from the conversion-rate, which in turn depends on whether the advertiser actually obtained the ad-slot or not; thus, unless the capacity of the underlying auction is large, key parameters, such as true valuations and advertiser-specific conversion rates, will remain unknown or uncertain leading to inherent inefficiencies in the system. In general, the same holds true for all information goods/digital goods. We initiate a study of mechanisms, which take capacity as a yardstick, in addition to revenue/efficiency. We show that in the case of a single indivisible item one simple way to incorporate capacity constraints is via designing mechanisms to sell probability distributions, and that under certain conditions, such optimal probability distributions could be identified using a Linear programming approach. We define a quantity called {it price of capacity} to capture the tradeoff between capacity and revenue/efficiency. We also study the case of sponsored search auctions. Finally, we discuss how general such an approach via probability spikes can be made, and potential directions for future investigations.