A central question for active learning (AL) is: what is the optimal selection? Defining optimality by classifier loss produces a new characterisation of optimal AL behaviour, by treating expected loss reduction as a statistical target for estimation. This target forms the basis of model retraining improvement (MRI), a novel approach providing a statistical estimation framework for AL. This framework is constructed to address the central question of AL optimality, and to motivate the design of estimation algorithms. MRI allows the exploration of optimal AL behaviour, and the examination of AL heuristics, showing precisely how they make sub-optimal selections. The abstract formulation of MRI is used to provide a new guarantee for AL, that an unbiased MRI estimator should outperform random selection. This MRI framework reveals intricate estimation issues that in turn motivate the construction of new statistical AL algorithms. One new algorithm in particular performs strongly in a large-scale experimental study, compared to standard AL methods. This competitive performance suggests that practical efforts to minimise estimation bias may be important for AL applications.