The coupled electronic-structural modulations of the ligand states in IrTe$_2$ have been studied by x-ray absorption spectroscopy (XAS) and resonant elastic x-ray scattering (REXS). Distinctive pre-edge structures are observed at the Te-$M_{4,5}$ (3$d$ $rightarrow$ 5$p$) absorption edge, indicating the presence of a Te 5$p$-Ir 5$d$ covalent state near the Fermi level. An enhancement of the REXS signal near the Te 3$d$ $rightarrow$ 5$p$ resonance at the $Q!=!(1/5,0,-1/5)$ superlattice reflection is observed below the structural transition temperature $T_ssim$ 280 K. The analysis of the energy-dependent REXS lineshape reveals the key role played by the spatial modulation of the covalent Te 5$p$-Ir 5$d$ bond-density in driving the stripe-like order in IrTe$_2$, and uncovers its coupling with the charge and/or orbital order at the Ir sites. The similarity between these findings and the charge-ordering phenomenology observed in the high-T$_c$ superconducting cuprates suggests that the iridates may harbor similar exotic phases.
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