Analytic expressions for the differential cross sections of ultracold atoms and molecules that scatter primarily due to dipolar interactions are derived within the first Born approximation, and are shown to agree with the partial wave expansion. These cross sections are applied to the problem of cross-dimensional rethermalization. Strikingly, the rate of rethermalization can vary by as much as a factor of two, depending on the orientation of polarization of the dipoles. Thus the anisotropic dipole-dipole interaction can have a profound effect even on the behavior of a nondegenerate ultracold gas.