We report our final estimate of the b-quark mass from $N_f=2$ lattice QCD simulations using Heavy Quark Effective Theory non-perturbatively matched to QCD at $O(1/m_h)$. Treating systematic and statistical errors in a conservative manner, we obtain $overline{m}_{rm b}^{overline{rm MS}}(2 {rm GeV})=4.88(15)$ GeV after an extrapolation to the physical point.