In supersymmetric models, a correlation exists between the structure of the Higgs sector quartic potential and the coupling of the lightest CP-even Higgs to fermions and gauge bosons. We exploit this connection to relate the observed value of the Higgs mass ~ 125 GeV to the magnitude of its couplings. We analyze different scenarios ranging from the MSSM with heavy stops to more natural models with additional non-decoupling D-term/F-term contributions. A comparison with the most recent LHC data, allows to extract bounds on the heavy Higgs boson masses, competitive with bounds from direct searches.