This paper describes the design and implementation of a facility simulator for the 4 metre Multi-Object Spectroscopic Telescope (4MOST) project, a new survey instrument proposed for the ESO VISTA telescope. The 4MOST Facility Simulator (4FS) has several roles, firstly to optimise the design of the instrument, secondly to devise a survey strategy for the wide field design reference surveys that are proposed for 4MOST, and thirdly to verify that 4MOST, as designed, can indeed achieve its primary science goals. We describe the overall structure of the 4FS, together with details of some important 4FS subsystems. We present the initial results from the 4FS which illustrate clearly the value of having a functioning facility simulator very early in the conceptual design phase of this large project.