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Register a new userRoad Pricing for Spreading Peak Travel: Modeling and Design
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Added by
Tichakorn Wongpiromsarn
Publication date
2012
fields
Informatics Engineering
and research's language is
English
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No Arabic abstract
A case study of the Singapore road network provides empirical evidence that road pricing can significantly affect commuter trip timing behaviors. In this paper, we propose a model of trip timing decisions that reasonably matches the observed commuters behaviors. Our model explicitly captures the difference in individuals sensitivity to price, travel time and early or late arrival at destination. New pricing schemes are suggested to better spread peak travel and reduce traffic congestion. Simulation results based on the proposed model are provided in comparison with the real data for the Singapore case study.
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In this study, we apply reinforcement learning techniques and propose what we call reinforcement mechanism design to tackle the dynamic pricing problem in sponsored search auctions. In contrast to previous game-theoretical approaches that heavily rely on rationality and common knowledge among the bidders, we take a data-driven approach, and try to learn, over repeated interactions, the set of optimal reserve prices. We implement our approach within the current sponsored search framework of a major search engine: we first train a buyer behavior model, via a real bidding data set, that accurately predicts bids given information that bidders are aware of, including the game parameters disclosed by the search engine, as well as the bidders KPI data from previous rounds. We then put forward a reinforcement/MDP (Markov Decision Process) based algorithm that optimizes reserve prices over time, in a GSP-like auction. Our simulations demonstrate that our framework outperforms static optimization strategies including the ones that are currently in use, as well as several other dynamic ones.
Ridesharing platforms match drivers and riders to trips, using dynamic prices to balance supply and demand. A challenge is to set prices that are appropriately smooth in space and time, so that drivers with the flexibility to decide how to work will nevertheless choose to accept their dispatched trips, rather than drive to another area or wait for higher prices or a better trip. In this work, we propose a complete information model that is simple yet rich enough to incorporate spatial imbalance and temporal variations in supply and demand -- conditions that lead to market failures in todays platforms. We introduce the Spatio-Temporal Pricing (STP) mechanism. The mechanism is incentive-aligned, in that it is a subgame-perfect equilibrium for drivers to always accept their trip dispatches. From any history onward, the equilibrium outcome of the STP mechanism is welfare-optimal, envy-free, individually rational, budget balanced, and core-selecting. We also prove the impossibility of achieving the same economic properties in a dominant-strategy equilibrium. Simulation results show that the STP mechanism can achieve substantially improved social welfare and earning equity than a myopic mechanism.
This paper considers prior-independent mechanism design, in which a single mechanism is designed to achieve approximately optimal performance on every prior distribution from a given class. Most results in this literature focus on mechanisms with truthtelling equilibria, a.k.a., truthful mechanisms. Feng and Hartline (2018) introduce the revelation gap to quantify the loss of the restriction to truthful mechanisms. We solve a main open question left in Feng and Hartline (2018); namely, we identify a non-trivial revelation gap for revenue maximization. Our analysis focuses on the canonical problem of selling a single item to a single agent with only access to a single sample from the agents valuation distribution. We identify the sample-bid mechanism (a simple non-truthful mechanism) and upper-bound its prior-independent approximation ratio by 1.835 (resp. 1.296) for regular (resp. MHR) distributions. We further prove that no truthful mechanism can achieve prior-independent approximation ratio better than 1.957 (resp. 1.543) for regular (resp. MHR) distributions. Thus, a non-trivial revelation gap is shown as the sample-bid mechanism outperforms the optimal prior-independent truthful mechanism. On the hardness side, we prove that no (possibly non-truthful) mechanism can achieve prior-independent approximation ratio better than 1.073 even for uniform distributions.
Given a batch of human computation tasks, a commonly ignored aspect is how the price (i.e., the reward paid to human workers) of these tasks must be set or varied in order to meet latency or cost constraints. Often, the price is set up-front and not modified, leading to either a much higher monetary cost than needed (if the price is set too high), or to a much larger latency than expected (if the price is set too low). Leveraging a pricing model from prior work, we develop algorithms to optimally set and then vary price over time in order to meet a (a) user-specified deadline while minimizing total monetary cost (b) user-specified monetary budget constraint while minimizing total elapsed time. We leverage techniques from decision theory (specifically, Markov Decision Processes) for both these problems, and demonstrate that our techniques lead to upto 30% reduction in cost over schemes proposed in prior work. Furthermore, we develop techniques to speed-up the computation, enabling users to leverage the price setting algorithms on-the-fly.
Standard ad auction formats do not immediately extend to settings where multiple size configurations and layouts are available to advertisers. In these settings, the sale of web advertising space increasingly resembles a combinatorial auction with complementarities, where truthful auctions such as the Vickrey-Clarke-Groves (VCG) can yield unacceptably low revenue. We therefore study core selecting auctions, which boost revenue by setting payments so that no group of agents, including the auctioneer, can jointly improve their utilities by switching to a different outcome. Our main result is a combinatorial algorithm that finds an approximate bidder optimal core point with almost linear number of calls to the welfare maximization oracle. Our algorithm is faster than previously-proposed heuristics in the literature and has theoretical guarantees. We conclude that core pricing is implementable even for very time sensitive practical use cases such as realtime auctions for online advertising and can yield more revenue. We justify this claim experimentally using the Microsoft Bing Ad Auction data, through which we show our core pricing algorithm generates almost 26% more revenue than VCG on average, about 9% more revenue than other core pricing rules known in the literature, and almost matches the revenue of the standard Generalized Second Price (GSP) auction.
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