We present a Herschel far-infrared study towards the rich massive star- forming complex G305, utilising PACS 70, 160 {mu}m and SPIRE 250, 350, and 500 {mu}m observations from the Hi-GAL survey of the Galactic plane. The focus of this study is to identify the embedded massive star-forming population within G305, by combining far-infrared data with radio continuum, H2O maser, methanol maser, MIPS, and Red MSX Source survey data available from previous studies. By applying a frequentist technique we are able to identify a sample of the most likely associations within our multi-wavelength dataset, that can then be identified from the derived properties obtained from fitted spectral energy distributions (SEDs). By SED modelling using both a simple modified blackbody and fitting to a comprehensive grid of model SEDs, some 16 candidate associations are identified as embedded massive star-forming regions. We derive a two-selection colour criterion from this sample of log(F70/F500)geq 1 and log(F160/F350)geq 1.6 to identify an additional 31 embedded massive star candidates with no associated star-formation tracers. Using this result we can build a picture of the present day star-formation of the complex, and by extrapolating an initial mass function, suggest a current population of approx 2 times 10^4 young stellar objects (YSOs) present, corresponding to a star formation rate (SFR) of 0.01-0.02 Modot yr^-1. Comparing this resolved star formation rate, to extragalactic star formation rate tracers (based on the Kennicutt-Schmidt relation), we find the star formation activity is underestimated by a factor of geq 2 in comparison to the SFR derived from the YSO population.