Photocatalytic water splitting reaction on TiO2 surface is one of the fundamental issues that bears significant implication in hydrogen energy technology and has been extensively studied. However, the existence of the very first reaction step, the direct photo-dissociation of water, has been disregarded. Here, we provide unambiguously experimental evidence to demonstrate that adsorbed water molecules on reduced rutile TiO2(110)-1times1 surface can be dissociated under UV irradiation using low temperature scanning tunneling microscopy. It is identified that a water molecule at fivefold coordinated Ti (Ti5c) site can be photocatalytically dissociated, resulting in a hydroxyl at Ti5c and another hydroxyl at bridge oxygen row. Our findings reveal a missing link in the photocatalytic water splitting reaction chain, which greatly contribute to the detailed understanding of underlying mechanism.