The pseudogap phase of high-$T_c$ cuprates is controversially attributed to preformed pairs or to a phase which coexists and competes with superconductivity. One of the challenges is to develop theoretical and experimental studies in order to distinguish between both proposals. Very recently, researchers at Stanford have reported [M. Hashimoto {it et al.}, Nat. Phys. {bf 6}, 414 (2010); R.-H. He {it et al.}, Science {bf 331}, 1579 (2011)] angle-resolved photoemission spectroscopy experiments on Pb-Bi2201 supporting the point of view that the pseudogap is distinct from superconductivity and associated to a spacial symmetry breaking without long-range order. In this paper we show that many features reported by these experiments can be described in the framework of the t-J model considering self-energy effects in the proximity to a d charge-density-wave instability.