We have implemented the so-called $lambda$-Zeeman technique (LZT) to investigate individual hyperfine transitions between Zeeman sublevels of the Rb atoms in a strong external magnetic field $B$ in the range of $2500 - 5000$ G (recently it was established that LZT is very convenient for the range of $10 - 2500$ G). Atoms are confined in a nanometric thin cell (NTC) with the thickness $L = lambda$, where $lambda$ is the resonant wavelength 794 nm for Rb $D_1$ line. Narrow velocity selective optical pumping (VSOP) resonances in the transmission spectrum of the NTC are split into several components in a magnetic field with the frequency positions and transition probabilities depending on the $B$-field. Possible applications are described, such as magnetometers with nanometric local spatial resolution and tunable atomic frequency references.