We consider the Bernoulli bond percolation process $mathbb{P}_{p,p}$ on the nearest-neighbor edges of $mathbb{Z}^d$, which are open independently with probability $p<p_c$, except for those lying on the first coordinate axis, for which this probability is $p$. Define [xi_{p,p}:=-lim_{ntoinfty}n^{-1}log mathbb{P}_{p,p}(0leftrightarrow nmathbf {e}_1)] and $xi_p:=xi_{p,p}$. We show that there exists $p_c=p_c(p,d)$ such that $xi_{p,p}=xi_p$ if $p<p_c$ and $xi_{p,p}<xi_p$ if $p>p_c$. Moreover, $p_c(p,2)=p_c(p,3)=p$, and $p_c(p,d)>p$ for $dgeq 4$. We also analyze the behavior of $xi_p-xi_{p,p}$ as $pdownarrow p_c$ in dimensions $d=2,3$. Finally, we prove that when $p>p_c$, the following purely exponential asymptotics holds: [mathbb {P}_{p,p}(0leftrightarrow nmathbf {e}_1)=psi_de^{-xi_{p,p}n}bigl(1+o(1)bigr)] for some constant $psi_d=psi_d(p,p)$, uniformly for large values of $n$. This work gives the first results on the rigorous analysis of pinning-type problems, that go beyond the effective models and dont rely on exact computations.