We study theoretically the contribution of fluctuating Cooper pairs to the persistent current in superconducting rings threaded by a magnetic flux. For sufficiently small rings, in which the coherence length $xi$ exceeds the radius $R$, mean field theory predicts a full reduction of the transition temperature to zero near half-integer flux. We find that nevertheless a very large current is expected to persist in the ring as a consequence of Cooper pair fluctuations that do not condense. For larger rings with $Rgg xi$ we calculate analytically the susceptibility in the critical region of strong fluctuations and show that it reflects competition of two interacting complex order parameters.