Assemblies of purely repulsive and frictionless particles, such as emulsions or hard spheres, display very curious properties near their jamming transition, which occurs at the random close packing for mono-disperse spheres. Although such systems do not contain the long and cross-linked polymeric chains characterizing a rubber, they behave macroscopically in a similar way: the shear modulus $G$ can become infinitely smaller than the bulk modulus $B$. After reviewing recent theoretical results on the structure of such packing (in particular their coordination) I will propose an explanation for the observed scaling of the elastic moduli, and explain why the arguments both apply to soft and hard particles.