We study bosons in the first excited Bloch band of a double-well optical lattice, recently realized at NIST. By calculating the relevant parameters from a realistic nonseparable lattice potential, we find that in the most favorable cases the boson lifetime in the first excited band can be several orders of magnitude longer than the typical nearest-neighbor tunnelling timescales, in contrast to that of a simple single-well lattice. In addition, for sufficiently small lattice depths the excited band has minima at nonzero momenta incommensurate with the lattice period, which opens a possibility to realize an exotic superfluid state that spontaneously breaks the time-reversal, rotational, and translational symmetries. We discuss possible experimental signatures of this novel state.