An extensive set of optical and NIR photometry and low-resolution spectra the Type Ia supernova (SN Ia) 2003du was obtained using a number of facilities. The observations started 13 days before B-band maximum light and continued for 480 days with exceptionally good time sampling. The optical photometry was calibrated through the S-correction technique. The UBVRIJHK light curves and the color indices of SN 2003du closely resemble those of normal SNe Ia. SN 2003du reached a B-band maximum of 13.49 (+/-0.02) mag on JD2452766.38 (+/-0.5). We derive a B-band stretch parameter of 0.988 (+/-0.003), which corresponds to dM15=1.02 (+/-0.05), indicative of a SN Ia of standard luminosity. The reddening in the host galaxy was estimated by three methods, and was consistently found to be negligible. We estimate a distance modulus of 32.79 (+/-0.15) mag to the host galaxy, UGC 9391. The peak UVOIR bolometric luminosity of 1.35(+/-0.20) 10^43 erg/s and Arnetts rule implies that M(Ni56)=0.68 (+/-0.14)M_sun of Ni56 was synthesized during the explosion. Modeling of the UVOIR bolometric light curve also indicates M(Ni56) in the range 0.6-0.8 M_sun. The spectral evolution of SN 2003du at both optical and NIR wavelengths also closely resembles normal SNe Ia. In particular, the Si II ratio at maximum R(Si II)=0.22 (+/-0.02) and the time evolution of the blueshift velocities of the absorption line minima are typical. The pre-maximum spectra of SN 2003du showed conspicuous high-velocity features in the Ca II H&K doublet and infrared triplet, and possibly in Si II 6355, lines. We compare the time evolution of the profiles of these lines with other well-observed SNe Ia and we suggest that the peculiar pre-maximum evolution of Si II 6355 line in many SNe Ia is due to the presence of two blended absorption components.