Diffusion of Innovation and Generalized Rational Models


Abstract in English

The purpose of this research is to develop and use two generalized Rational Models (GRM I, GRM II), each of which is a realizable mathematical model, not available with other models, and we will demonstrate its utility and applicability on a large scale, compared to other ( -shaped) models, and converging well.

References used

Professor of Marketing Science in the School of Manag. at the Univ. of Texas at Dallas , 2012
Mathematical modeling of diffusion processes, Barnaul: Almaty State University, 2013
Fundamentals of Innovation Management: Theory and Practice: A Training Manual, 2000

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