DETERMINING FACTORS INFLUENCING CUSTOMER SWITCHING BEHAVIOR IN BANKING SECTOR OF SYRIA.
published by Syrian Virtual University
in 2015
in Business Management
and research's language is
العربية
Download
Abstract in English
This study aims to examine factors influencing the customer switching behavior in the Syrian banking sector, as this is the first study of its kind in the Syrian Arab Republic. This study will help the departments of banks to understand the factors that drive customers to switch their banks to another and develop strategies that help reducing the proportion of the switching they have.
References used
Ahmad, J3 and Kamal, N3 (0220), “Customer Satisfaction and Retail Banking: An Assessment of Some of the Key Antecedents of Customer Satisfaction in Retail Banking”, The International Journal of Bank Marketing, Vol. 20, No. 4/5, pp. 146-160
Almossawi, M. (2001). “Bank selection criteria employed by college students in Bahrain: an empirical analysis”. International Journal of Bank Marketing. 19(3), 115-125
Anderson, E., Fornell, C., & Lehmann, D. R. (1994). “Customer satisfaction, market share, and profitability: Finding from Sweden”. Journal of Marketing, 58(July), 53-66