Organizational Culture and customer loyalty Case Study of Bemo Bank (BBSF)
published by Syrian Virtual University
in 2015
in Business Management
and research's language is
العربية
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Abstract in English
The goal of this study is to identify the effect of regulatory culture with its five dimensions (Administration of change, goals achievement, group work, orientation towards the client and cultural strength) in Banque Bemo Saudi Fransi (BBSF) on the clients' loyalty that is behavioral, situational, cognitive and mandatory.
References used
Conner, D.R (1992) "Managing at the speed of change: How resilient managers succeed and prosper where others fail ". New York: Villard Books
Lai, M and Lee, G (2007) " Relationships of organizational culture toward knowledge activities", Business Process Management Journal, VOL.13, NO.2, pp.306-322
Williams, E and Francescutti. L (2007) "Impact of culture on commitment, Satisfaction and Extrea-role Behaviors Among Canada ER Physicians", leadership in Health Services, Vol.20, NO.3.pp.147-158