The Impact of Customers' Perception of Corporate Social Responsibility on Behavioral Intentions A Field Study in Syriatel Company


Abstract in English

The main purpose of this research was to identify the impact of customers' perception of corporate social responsibility on behavioral intentions, and evaluate these intentions by measuring corporate image and consumer satisfaction. This includes identifying the impact of customers' perception of economic, social and environmental dimension of this responsibility on the satisfaction and corporate image, and then study their impact on behavioral intentions .

References used

Aaker, David A. (1996), Building Strong Brands, Free Press, New York
Cornelissen, J. (2011). Corporate Communication. A Guide to Theory and Practice. London: Sage Publications Ltd
Dowling, G. R., (1994). Corporate Reputations: Strategies for Developing the Corporate Brand. Melbourne: Longman Professional Publishing

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