A Study to define Factors Affecting Phamaciests Loyality towards ASIA’s Agent in Lattakia
published by Syrian Virtual University
in 2016
in
and research's language is
العربية
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Abstract in English
This study aims to verify the factors affecting Pharmacists’ loyality towards ASIA’s agent in Lattakia. It aims to determine the effects of quality of service dimensions (reliability, responsiveness, assurance, empathy and tangibility), service availability, service completion, service professionalism on pharmacists’ satisfaction, and to determine the effect of pharmacists’ satisfaction on their loyality to ASIA’s agent in Lattakia. It also aims to determine whether there are significant differences in pharmacists’ satisfaction due to demographic factors.
References used
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Akerlund, H. (2005),"Fading Customer Relationship in Professional Services", Managing Service Quality,15,2,156-171
Anderson Eugene W.(1994),"Cross-Category Variation in Customer Satisfaction and Retention, "Marketing Letters,5 (1),19-30