The relative importance of the effect of the marketing mix elements in the decision to buy medicines from the point of view of pharmacists in the city of Damascus
published by Syrian Virtual University
in 2016
in
and research's language is
العربية
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Abstract in English
the present study based on the measurement of the relative importance of the effect of the marketing mix elements for pharmaceutical companies operating in the Syrian market in the decision SPV, focused on the decision SPV for pharmacists because they are one of the most important middlemen who buy drugs from pharmaceutical companies to be sold to end-consumers (patients).
References used
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Baker, M. J., & Hart, S. J. (Eds.). (2008). The marketing book. Routledge. London
(Chew, L. D., O'Young, T. S., Hazlet, T. K., Bradley, K. A., Maynard, C., & Lessler, D. S. (2000). A physician survey of the effect of drug sample availability on physicians' behavior. Journal of General Internal Medicine, 15(7