The impact of e-marketing on customer's satisfaction in the telecommunications sector (A Field study)


Abstract in English

The research aims to study the impact of e-marketing on customers's satisfactions in the telecommunications sector, through a field study on the customer of MTN and Syriatel in Syria.

References used

Kotler, P.and Armstrong. G .(2006), Principles of Marketing. Pearson/Prentice Hall, NewJersey, USA
Laudon, Kenneth C. &Taver, Carlo Guercio.(2001) E-Commerce: Business-Technology-Socity . Addison Wesly
Lovelock,Ch. & Wirtz, JO.(2004) “Service Marketing”. People,Technology, Strategy, Pearson Education Upper Saddle River, NewJersey

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