The impact of banking services quality on customer satisfaction in Bank of Syria and Overseas.
published by Syrian Virtual University
in 2016
in
and research's language is
العربية
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Abstract in English
This study aims to identify the impact of the quality of banking service dimensions (tangibles, reliability, assurance, empathy and responsiveness) on customer satisfaction in the Bank of Syria and Overseas.
References used
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CRONIN, J. J.; TAYLOR, S. A. Measuring service quality: Reexamination and Extension, Journal of Marketing, Full, 1992 , Vol. 56 , No. 3, 55 -68
Durdana Ozretic-Dosen , Ines Zizak , (2015) "Measuring the quality of banking services targeting student population", EuroMed Journal of Business, Vol. 10 Iss: 1, p.105