The Impact of Banking Services Quality on Customer Satisfaction in the Governmental Commercial Banks in Aleppo


Abstract in English

The objective of this study is to determine the impact of the quality of banking services on the satisfaction of customers in governmental commercial banks in Aleppo and to make the necessary recommendations in order to achieve the best performance of these banks. Descriptive statistics was used in the research. Statistical methods were used in SPSS to analyze the results of the research, and the questionnaire was used to collect data from the research community. The research community consisted of customers of governmental commercial banks in Aleppo, where 270 questionnaires were distributed to the sample and 250 valid questionnaires were retrieved for research purposes.

References used

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Ming Wang, Chich-Jen Shieh, the Relationship between Service Quality and Customer Satisfaction, Journal of Information and Optimization Sciences, Vol.27, No.1, Taiwan, 2006, P195

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