The impact of offers in mobile networks in building image ى A field study on SYRIATEL network
published by Aِl-Baath University
in 2017
in
and research's language is
العربية
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Abstract in English
The aim of this research is to study the impact of offers on Syriatel
network (as a marketing innovation) in building the image of its
customers. The researcher distributed 210 questionnaires to
syriatel users, 194 of which were valid for the analysis, (92.4%)
which is good for the study.
References used
Jutiporn Trakolsri, 2003, Consumer Perceptions Of The Corporate Image: A Case Study Of Amornphant Villa",Master, University Of The Thai Chamber Of Commerce
Muhammad Sabbir Rahman,2012, Service Quality,Corporate Image And Customer's Satisfaction Towards Customers Perception: An Exploratory Study On Telecom Customers In Bangladesh, Business Intelligence, Journal-January,Vol.5,No.1
DTI, , 1994, Innovation - Your Move, London, U.K: Department of Trade and Industry,P124
