The role of salesman in achieving client loyalty A survey study on pharmacies in Homs governorate
published by Aِl-Baath University
in 2017
in
and research's language is
العربية
Download
Abstract in English
This research aims to study the role of salesman within two
dimensions (ethics, manners, behaviors, and skills, efficiency of
selling) in achieving client loyalty. To do this, a questionnaire was
developed, and interviews were done with pharmacists,
researcher used descriptive approach in data collection.
References used
AZIM,A; HUSSAIN,A; MUHAMMAD,A2013 the effect of sales person trust, and commitment on customer loyalty, International review of management and business research, vol. 4. 188
BANDYOPADHYAY,S; MARTELL,M2007 does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study, Journal of retailing and consumer services, vol.14. 35-44
BACKSROM,L2008 Personal selling and relationships, A review and explorative essay, Luleå University of Technology, Vol.64. 08