The Role Of the Adopting Of the Social Responsibility In Marketing A Case Study In Joud Company For The Food Industries


Abstract in English

The research studies the current state and policy of the Joud company as an example of the resultant impact of the food industry adopting for social responsibility in marketing: packaging, physical distribution, promotion and dealing with the case of concession. The research adopts the descriptive method and develops a questionnaire for collecting the preliminary data comprising the research samples. This questionnaire has been handed to be filled by a staff of (123) employees with responsibilities covering marketing, distribution, promotion and packaging. The fully answered questionnaires count to 118 leading to a response rate of (95.93%). The most important search results are represented in: 1- Joud company for food industries adopt the social responsibility in marketing related to packaging with a high degree and with a relativity importance reached (78.384%). 2- Joud company for food industries adopt the social responsibility in distribution related to packaging with a high degree and with a relativity importance reached (77.288%). 3- Joud company for food industries adopt the social responsibility in promotion related to packaging with a high degree and with a relativity importance reached (69.152%). 4- Joud company for food industries adopt the social responsibility in dealing with the case of concession related to packaging with a high degree and with a relativity importance reached (77.458)%.

References used

Heslin, A. Peter. and Ochoa, D. Jenna, Understanding and developing strategic corporate social responsibility, Organizational Dynamics, Vol.37,No.2, 2008
ISO 26000 Working Group on Social Responsibility, Working definition, Sydney, February 2007
Jones G. R. (2001). Organizational Theory. USA: Prentice Hall. Hill C. W. L. & Jones G. R. (2002). Strategic Management New York: Houghton Mifflin

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