The impact of Marketing information systems on decision making A field study of food packing facilities in the Syrian coast


Abstract in English

The Marketing information systems are considered the backbone of decision making, particularly these needed to run facilities with higher efficiency and effectiveness of marketing process. The study recommends that the served facilities ought to develop the organizational structure, in away leaving the routine more over forwarding towards more flexible structures, and decentralization in decision making. As well as getting rid of operation standards, standing in the hand in order to rationalization of the decision made. And getting the valuable, credibility and economic information at suitable time allows to rationalization and directing activities the existing process of marketing the rationalization and directing activities to achieve at higher level, This enforce the facility to be awareness to the importance of providing effective marketing information system, This make it able to govern the process of decision making, reduce the time and effort which is responsible for search from information and analysis it, and enable it be able to assess the prospects for the future, and the face of environmental changes.

References used

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